How to Track and Analyse Your GP Practice’s Online Performance

How to Track and Analyse Your GP Practice’s Online Performance

As a healthcare provider, it is important to have a strong online presence in order to attract patients and stay connected with your existing ones. One way to ensure that your NHS GP practice’s website is performing well is by tracking and analysing key metrics. Google Analytics & GDPR Many providers use Google Analytics –…

Why your GP practice website needs personality (and how to show it)

Why your GP practice website needs personality (and how to show it)

Whether you’re a small rural surgery in North Yorkshire or a fast-paced inner city practice in Birmingham, you all want to show compassion and empower your patients to self care. But you’ve all got your own way of doing things, caring for patients and working together as a team. That should be celebrated.

Why should my practice website be mobile optimised?

Why should my practice website be mobile optimised?

In recent years, many GP practices have taken their services online. This proved to be crucial during the pandemic, allowing patients to gain access to healthcare support and assistance from the comfort of their own homes. There are many benefits associated with the digitisation of these services; from ease of access to lower administrative costs…

Cybersecurity And Five Other Challenges Facing Healthcare

Cybersecurity And Five Other Challenges Facing Healthcare

The healthcare industry is in a period of change. These exciting times are seeing a mass adoption of technology and a changing environment for patients. As well as being exciting, change also brings challenges. When we can’t predict what might happen in a few years then we can’t always prepare for it. But laying the…

How To Get Your Patients From Your Phone To Your Website

How To Get Your Patients From Your Phone To Your Website

It’s one thing having a great website. It is something else altogether to get patients to use it. Although this issue isn’t exclusively a problem that the healthcare industry faces, the problem is felt acutely by GP’s who spending time and effort building a site only to see a low take-up. It’s natural. When people…

What The New NHS Guidance On GP Websites Means To You

What The New NHS Guidance On GP Websites Means To You

On 23rd September 2022, the NHS issued their latest guidance on what makes a great website for GP’s. It was entitled ‘Creating a highly usable and accessible GP website for patients’ and makes interesting reading for anyone involved. And the wording used in the title is a big steer on what it is they’re looking at when it…

The magic pill for patient communications in your GP practice

The magic pill for patient communications in your GP practice

This week we invited friend and award winning Primary Care Comms Expert Kara Skehan, from Primary Care Comms Clinic to sprinkle some insight over patient communications. You have a choice of two pills for your patient communications – one red, one blue. The red pill is a potent mix of polished website design and regular social media…